Friday, December 14, 2018

Now, for tomorrow

On Friday 14th December we unveil a new brand, logo, visual identity and a new purpose – Now, for tomorrow – as part of the ongoing evolution of the Baker Tilly brand.

Aimed at strengthening and modernising how we represent our network to clients, our people, our profession and the communities in which we operate, all the core elements that comprise Baker Tilly’s visual identity - colour, fonts, imagery, and the applications in which they reside - have evolved.

Ewan Spraggon, Managing Director at Baker Tilly Channel Islands, commented: "This is a very exciting time to be part of the Baker Tilly International network and this development of our brand and visual identity embodies everything we are working towards. Our clients and stakeholders will continue to enjoy excellent service and great relationships, now fronted with a fresh new and bold design".

The new brand positioning was developed after consultation with Baker Tilly member firms’ clients, partners and employees. It is designed to be easier to use and better suited to digital and online use.

Speaking on the new identity, Ted Verkade, CEO of the network, said: “Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures. This is what sets us apart. We make decisions now, to shape a successful tomorrow for our clients, our people, our profession and our communities. From today, Now, for tomorrow will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of our communications".

“Growth is at the heart of our business. Our new symbol is inspired by organic growth patterns found in nature. It signifies our capacity to be agile and adaptable to the unique needs of our clients. The wordmark is in all lowercase letters to represent our personal and approachable nature. The removal of the space between Baker and Tilly signifies our cohesive network.”

The emphasis on a new brand identity reflects Baker Tilly International’s desire for a more unified representation across its global network. "Our decision to make this change now is because over the last two decades the Baker Tilly network has continued to grow and evolve and this needs to be reflected in our branding. A consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets," said Ben Lloyd, Baker Tilly International’s Chief Operating Officer.

Contact

For more information, please click here to contact Ewan Spraggon. 

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