I’ve always believed in the power of sport. The discipline, the passion, the focus. These are qualities that mirror so much of what we strive for in business. But nothing quite prepared me for the feeling of seeing the Baker Tilly Channel Islands logo featured at one of the most iconic sporting events in the world: The Masters.
Last week, I had the incredible privilege of attending Augusta National to support our brand ambassador, Laurie Canter, as he teed off in his debut Masters tournament. It’s hard to put into words what it felt like. To walk those famous fairways (which are much steeper than they look on TV!), feel the electric atmosphere, and watch someone we’re proud to stand behind take his place on golf’s biggest stage.
Laurie’s journey is one that has always inspired us, and getting the chance to spend time with his friends and family, and hear how they have been part of it, reminded me of the amount of work and sacrifice needed to make it to the top. From the early days of our partnership, we knew we were backing more than just talent. We were supporting a professional with integrity, humility, and a relentless commitment to excellence. Laurie embodies so many of the values we champion at Baker Tilly Channel Islands, resilience, focus, and staying grounded while aiming high.
Watching him play at Augusta was a genuine pinch-me moment. There’s something surreal about seeing our brand featured in such a historic and globally recognised setting. It was more than just logo visibility. It was a celebration of everything we’ve built together as a firm, and a reflection of the relationships we’ve nurtured along the way.
Of course, like many unforgettable experiences, it wasn’t just about the big moments on the course. It was also about the people. The camaraderie among spectators, the conversations in the crowd, and the pride in hearing others ask about our connection to Laurie. It was a reminder that business can be deeply human. Built on shared goals, mutual support, and celebrating each other’s wins.
Standing on the grounds at Augusta, I found myself reflecting on how far we’ve come as a firm. Supporting Laurie in his Masters debut wasn’t just a personal highlight. It was a milestone for Baker Tilly Channel Islands. It speaks to our ambition as a business, our commitment to backing people who inspire us, and our belief in leading with purpose and with ambition.
Laurie played with his signature composure and focus, handling the pressure of one of golf’s toughest stages with professionalism and grace. Regardless of the final scoreboard, this tournament marks a defining moment in his career, and one we are incredibly proud to be part of. Everyone connected with Laurie that I spoke to at the event, including the man himself, said this had only made them hungrier and determined to make this a regular stop on his calendar.
For me, this trip was a powerful reminder of why we do what we do. Not just to succeed in business, but to be part of something meaningful. To support people like Laurie, who push the limits and remind us what’s possible when passion meets purpose.
On behalf of everyone at Baker Tilly Channel Islands, I want to say a huge thank you to Laurie for letting us be part of this journey. We’ll be backing you every step of the way, at Augusta and beyond.
Here’s to many more moments like this. We’re proud to lead with ambition.
Laurie Canter x Baker Tilly CI
Learn more about our brand ambassador and the shared values that drive our partnership.
Related content
